Sabtu, 24 Juli 2010

[C511.Ebook] Download Ebook Check Your English Vocabulary for Banking & Finance: All you need to improve your vocabulary (Check Your Vocabulary), by Jon Marks

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Check Your English Vocabulary for Banking & Finance: All you need to improve your vocabulary (Check Your Vocabulary), by Jon Marks

This workbook is designed to help non-native English speakers improve their knowledge and understanding of core banking and financial terminology.

Self-study exercises and practical exercises for classroom
use are included, making it easy to test your classroom knowledge
at home. It uses a variety of engaging activities such as word games, crosswords, speaking exercises and group games, which make learning easy and fun!

  • Sales Rank: #2169303 in Books
  • Published on: 2009-01-28
  • Released on: 2009-01-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .17" w x 7.44" l, .55 pounds
  • Binding: Paperback
  • 80 pages

About the Author

Jon Marks is a qualified teacher of TEFL and works freelance as a
teacher-trainer, writer and translator. He has written previous English
language workbooks for Macmillan, Klett and Longman.

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0 of 0 people found the following review helpful.
Five Stars
By Teresa Mu�oz Oviedo
Challenging exercises.

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Kamis, 22 Juli 2010

[C535.Ebook] Ebook A Primer for Advanced Beginners of Chinese, Simplified Characters: Vol. 2 (Asian Studies Series) (Volume 2), by Duanduan Li, Irene Liu, Le

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As the teaching of Chinese increasingly uses simplified characters, this new version of the popular A Primer for Advanced Beginners of Chinese fills an important gap in Chinese-language instruction. The two-volume primer is addressed to meet the needs of the rapidly growing number of Chinese language students who were raised in the United States in Chinese-speaking homes and speak the language but cannot read or write it. This text develops lessons around readings on Chinese history, culture, geography, literature, folktales and mythology, customs, and cuisine.

  • Sales Rank: #1056254 in Books
  • Brand: Brand: Columbia University Press
  • Published on: 2004-09-15
  • Original language: Chinese
  • Number of items: 1
  • Dimensions: 10.92" h x .60" w x 8.44" l, 1.47 pounds
  • Binding: Paperback
  • 261 pages
Features
  • Used Book in Good Condition

About the Author

Duanduan Li is director of the Chinese Language Program at the University of British Columbia; Irene Liu was the previous director of the Chinese Language Program at Columbia University, and Lening Liu is the present director; Yanping Xie, a speech and language pathologist, was a lecturer of Chinese in the Columbia program; Hailong Wang and Zhirong Wang are lecturers of Chinese in the Columbia program.

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1 of 4 people found the following review helpful.
Wonderful!
By Lincy L. Han
I am very satisfied with this purchase. It came very quickly, and in perfect condition as well :) Love it!

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Rabu, 21 Juli 2010

[F327.Ebook] Ebook Baptist Hymnal 1975 Organ EditionFrom Convention Press

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The organist edition that includes music to accompany the Baptist Hymnal, 1975 edition

  • Sales Rank: #4812451 in Books
  • Binding: Spiral-bound
  • 512 pages

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0 of 0 people found the following review helpful.
Three Stars
By myles mclain
Most organ editions have the root chord printed above staff this version doesn't.

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Senin, 12 Juli 2010

[Y973.Ebook] Ebook Free The Taoist Classics: The Collected Translations of Thomas Cleary, Vol. 3, by Thomas Cleary

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The Taoist Classics: The Collected Translations of Thomas Cleary, Vol. 3, by Thomas Cleary

This collection of translated texts includes:

���•� Vitality, Energy, Spirit: A Taoist Sourcebook: An extraordinarily rich and diverse collection of Taoist writings from the fifth century BCE to modern times.
���•� The Secret of the Golden Flower: The Classic Chinese Book of Life: Essentially a practical guide to the integration of personality—hailed by C. G. Jung as a link between the insights of the East and his own psychological research.
���•� Immortal Sisters: Secrets of Taoist Women: The writings of six distinguished Taoist women adepts writing between the fourth and twelfth centuries.
���•� Awakening to the Tao: Another treasure from Liu I-ming, this is a collection of one hundred forty-two of the master's brief but admirably lucid essays on living according to the Tao.

  • Sales Rank: #408385 in Books
  • Published on: 2003-02-11
  • Released on: 2003-02-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.16" w x 6.02" l, 1.65 pounds
  • Binding: Paperback
  • 576 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Excellent
By Paracelsus
This collection of volumes is very nice. The texts are rich and translated very well; the physical presentation is very appealing also.

Vol. 3 deals mainly with the Golden Elixir and the philosophy of inner alchemy. The Secret of the Golden Flower, although most well-known, is not even the best text in this volume (in my opinion). The first part of the anthology includes a number of provocative stories and texts focused on the same topics. The best are excerpts of Ancestor L� Dongbin, Chang Po-tuan, and Wang Che, founders of the Total Reality (Quanzhen) school of Taoism, which will really get you interested in reading their full works.

I also really enjoyed the inclusion of excerpts of Liu I-Ming, a 18-19th century commentator on the same works.

The transaction of the Golden Flower is very good, truer than Wilhelm/Baynes, as Cleary will explain. Overall I am very thankful for Cleary's work, which is technical and unassuming at all times. These editions of his are excellent. For further reading, consider:

- Understanding Reality
- The Seal of the Unity of the Three
- The Inner Teachings of Taoism

These are said to be three of the most foundational works of inner alchemy.

A note to those interested in whether this book is enlightening or worth reading: it is among the best collections I've ever read, and the suggestions here will surely provide healthy food for thought. If uninitiated, there is no better place to start. I highly recommend reading as soon as possible!

0 of 0 people found the following review helpful.
Sturdy and Beautiful Book.
By Roy Kirby Chaudoir
Beautiful binding, Dust cover is a work of art. Hardy book, substantially heavy, durable and worthy of CLEARY'S excellent work.

1 of 1 people found the following review helpful.
Scholarly, yet attainable
By JTDk
So many times, a book is either too scholarly requiring a background in the field, or too elemental and not enough depth. The taoist classics translated by Thomas Cleary assist in understanding the wisdom and a jumping off place for personal application. It gives a perspective, knowing that often there is no English equivalent to the Chinese and often, the original manuscript refers to other eastern teachings and can have multiple levels of meaning and understanding. I appreciate that the author/translator allows for this, giving those of us with a language barrier a glimpse of the truths in these ancient works.

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Sabtu, 10 Juli 2010

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The 48 Laws of Penis: What Men Like Me, Expect From Women Like You, by Raydio G

The younger generation's version of "Act Like a Lady, Think Like a Man." Relationship consultant, and renowned comedian, Raydio G, outlines 48 Key Rules to attracting, dating, and maintaining the interest of the new generation of "ladies men.” This book is full of relevant scenarios and jaw-dropping testimony. Unlike other books that wrongly generalize all men’s intentions as being the same, Raydio G accurately pinpoints the characteristics of men in a specific demographic.

  • Sales Rank: #494283 in Books
  • Published on: 2015-04-29
  • Original language: English
  • Dimensions: 9.00" h x .36" w x 6.00" l,
  • Binding: Paperback
  • 156 pages

About the Author
The author is a certified relationship consultant and contributing writer for sitcoms such as SNL, Key & Peele, and Workaholics. He is also a founding member of the RCA Records/Sony recording trio Hotstylz.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Informative, yet hilarious.
By Amazon Customer
Absolutely hilarious! I've been a fan of Raydio G since he along with his group HotStylz released a hit song with rapper Yung Joc titled "Lookin' Boy." The book touches on a lot of areas, not just relationships but life. His writing style is both humorous and informative. Also, this is a book for both men and women. 2 thumbs up. I will definitely buy the next book.

~Loke~

1 of 1 people found the following review helpful.
Every Woman Should Buy This Book!
By lilD OnAir
This book is relevant, relatable, and has just the right amount of humor to keep you stimulated. Women love to know how attractive, educated, well-behaved men (the best kind of men) think, and this book is a real eye-opener. Where's the next book?!!?

1 of 1 people found the following review helpful.
The information was presented in a very humorous and fun manner. It's a must read for women looking ...
By Kierra Morgan
This book was very informative and insightful. The information was presented in a very humorous and fun manner. It's a must read for women looking to get into a relationship with a successful, intelligent man.

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[E698.Ebook] PDF Download Fabricated: The New World of 3D Printing, by Hod Lipson, Melba Kurman

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Fabricated: The New World of 3D Printing, by Hod Lipson, Melba Kurman

Voted one of the top 25 books of 2013 in China by Chinese readers!� Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into homes, businesses, schools, kitchens, hospitals, even the fashion catwalk.�The magic happens when you plug a 3D printer into today's mind-boggling digital technologies. Add to that the Internet, tiny, low cost electronic circuitry, radical advances in materials science and biotech and voila! The result is an explosion of technological and social innovation.

Fabricated�provides readers with practical and imaginative insights to the question "how will 3D printing technologies change my life?" Based on hundreds of hours of research and dozens of interviews with experts from a broad range of industries, Fabricated offers readers an informative, engaging and fast-paced introduction to 3D printing now and in the future.�
Chapters and contentsChapter 1: �Everything is becoming science�fiction.�What would "just another regular day" look like in a future, 3D printable world?
Chapter 2: �A machine that can make almost anything.�Information morphed from analog form to digital. Will physical objects be next? Ten key principles explain 3D printing's disruptive power.�
Chapter 3: �Nimble manufacturing. Emerging business models lie somewhere between mass production and the local farmer's market. �Small-batch manufacturing is becoming profitable, freeing entrepreneurs from the tyranny imposed by economies of scale.
Chapter 4: �Tomorrow's economy of printable products. 3D printing, low-cost design and manufacturing technologies create new market opportunities as consumers increasingly crave on-demand, custom "experience" products.
Chapter 5: �Printing in layers. �For those of a technological bent, a deep dive into the inner workings of the 3D printing process.
Chapter 6: �Design software, the digital canvas. Without an attached computer, a 3D printer is just an elaborate paperweight. An overview of design software and "digital capture."
Chapter 7: �Bioprinting in "living ink." �Design software and 3D printers read medical scans to fabricate living tissue and custom artificial joints. How long before all of us can tap into this Fountain of Youth?
Chaper 8: �Digital cuisine. �Today you can 3D print "high resolution" and delicious shortbread, chocolate figurines and tortillas. In the future, Quantified Selfers and couch potatoes alike will balance their diets by streaming biometrics to a food printer.
Chapter 9: �A factory in the classroom. Primary and middle school teachers teach "children's engineering" using vivid, hands-on lesson plans.Chapter 10: �Unleashing a new aesthetic.�3D printers are the output device computer-savvy artists, designers and architects have been waiting for.
Chapter 11: �Green, clean manufacturing. �What's cleaner to make? A 3D printed plastic toy or a mass-produced plastic toy? 3D printers may introduce greener living... or help us drown in a rising tidal wave of plastic junk.
Chapter 12: �Ownership, safety and legal frontiers. �Technology evolves faster than the law. Consumer safety and intellectual property laws will stretch to deal with printed weapons, counterfeit products and unregulated custom-made products. �
Chapter 13: �Designing the future. �Why was Star Trek's Replicator used only to make Earl Grey tea? �Because once we shape our tools, then our tools shape us. Next-generation design software will unshackle our imaginations, giving us new ways to imagine and edit the physical world. ��
Chapter 14: �The next episode of 3D printing.�What lies ahead? Watercolor artists create infinite hues by blending primary colors. �Regular people will design and blend standard materials -- or micro-scale electronic components -- �and "print" them out in fine, meticulously patterned sprays. The result? Weird and wacky new materials. Robots that walk out of the 3D printer. Ready-made, responsive smart materials. �

  • Sales Rank: #130120 in Books
  • Published on: 2013-02-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .90" w x 5.95" l, .95 pounds
  • Binding: Paperback
  • 280 pages

Review
"Lucid and understandable to the layman [...] not one of those popular books by a self-styled "expert" rushed to press to become a quick bestseller - [a] serious and fascinating volume that points the way to the future.">��--Jerusalem Post, April 13 , 2014
"It's most definitely a go-to book for anyone with kids looking for a comprehensive look of 3DP technology and where's it's heading."
-- James Floyd Kelly, Geekdad

"Astonishing, and a page turner even with all the legal and technical details and speculation."�-- Library Picks

"What makes Fabricated different is that it seeks to explore the implications of this work, not just cheerlead for it. �Lipson and Kurman survey the field, travelling to England to interview the creator of the open-source RepRap and to Utah to investigate work on CAD for the human body."�-- �ZDNet UK Book Reviews

"Fabricated is an excellent book to give to a friend, family member or co-worker who has heard of 3D printing, but may not know many details of how it works or what it can do. But it's also an interesting read for people who keep up to date on technology." �-- Dave Peterson, Geekbeat TV�

The authors ... have done their homework... the book is an easy, interesting read that serves as both primer and, perhaps, prognostication.
�-- ScienceNews Bookshelf
"Roboticist Hod Lipson and technology writer Melba Kurman bring great experience and intelligence to introducing the thirty-year history of 3D printing to general audiences... �But many of the strengths and pleasures of the book derive from speculation about 3D printing in the near, middle, and distant futures."�-- Matt Griffin,�Make Magazine

"This book is a must-read for those in manufacturing and for those that want to know what the technology trend of the future will be."�-- Hub Pages: Books, Literature, and Writing

'It's well-written, and with chapters like "Digital cuisine", "Ownership, safety and new legal frontiers" and "A factory in the classroom", the book holds much promise. I put it like that because I haven't actually read it yet! I've literally just started on it, and thought I would take the opportunity to give you the heads-up on it. (ICTinEducation.org, June 2013) 'This engaging book takes the reader on a journey that explores how 3D printing will impact our lives. Fabricated is ideal if you re interested in integrating 3D printing into your work, but are not experts in design software.' (Design Talks, August 2013)

From the Author
People frequently ask us "how can I predict how 3D printing technologies will affect me? �My job? The things I care about or do for fun?" �While interviewing experts for�Fabricated, we discovered that diverse users had some things in common, a set of core reasons why 3D printing enabled them to expand the limits of what they do. �We wrote up these recurring observations and called them the Ten Principles of 3D Printing.
The Ten Principles of 3D Printing give us a roadmap into the future and explain why 3D printing will disrupt manufacturing and product design. A disruptive technology shrinks key barriers of time, cost or skill. � Each Principle represents one core (and disruptive) characteristic of 3D printing that removes or reduces a core barrier of time, cost or skill (or all three). � � �
Ten Principles of 3D PrintingPrinciple one: Manufacturing complexity is free.�On a 3D printer, it costs as much to make a simple cube as it does an elaborate and complex object of the same material. �This is disruptive since in traditional mass manufacturing, complex geometries (elaborate shapes) cost more to produce in terms of time and skill. �Free complexity will disrupt traditional pricing models and change how we calculate the cost of manufacturing things.
Principle two: Variety is free.�Like a human artisan, a single 3D printer can fabricate many different shapes. �The intelligence lies in the computer, not in a machinist who must re-tool the way the machine is set up. �Free variety reduces the cost of customization and gives a single entrepreneur the ability to create many different types of 3D printed products on a single printer.�

Principle three: No assembly required. A 3D printer can print a hinge, a bicycle chain or even a nested set of Russian Dolls in a single "print job," no assembly required. �Traditional manufacturing machines make parts which must be assembled. �The more parts a product contains, the longer it takes to put together, the longer the supply chain and the more expensive it becomes to make. Reduced part count saves on assembly, reduces inventory and shortens supply chains.
Principle four: Zero lead time. A 3D printer can print on demand, when an object is needed. Lead time, the time lapsed between a product's conception and its actual manufacture, is a core competitive differentiator. �3D printed, on-the-spot manufacturing will liberate companies from stockpiling physical inventory. �Product design will accelerate; custom, on-demand products made in direct response to customer demand will become financially feasible. �
Principle five: Unlimited design space.�The 3D printing process, since it builds objects layer by layer, is capable of making physical shapes that were once impossible to make. �It's simple to 3D print hollow objects, interlocked objects, precise and complex internal structures. �With a 3D printer, we can create objects that once only nature could make, opening up vast new design possibilities.
Principle six: Zero skill manufacturing.�Traditional manufacturing machines still demand that a skilled expert to adjust and calibrate them. A 3D printer gets most of its guidance from the design file. Once the design file is created, the printer can swing into action immediately. Unskilled manufacturing opens up new business models and could offer new modes of production for people in remote environments.
Principle seven: Compact, portable manufacturing.�A 3D printer has a small footprint. �A 3D printer is also compact, as the size of the object being printed can be nearly as large as the printer. In contrast, an injection molding machine can only make objects significantly smaller than itself. Even better, a 3D printer, if the "print head" can swing freely, can fabricate objects even larger than itself such as structures or furniture.�
Principle eight: Less waste by-product.�3D printing is a precise process since objects are created in layers, not by carving away raw material or molding molten material into solid shapes. Machining metal is highly wasteful as an estimated 90 percent of the original metal gets ground off and ends up on the factory floor. Molding is a precise, low-waste manufacturing process but can only make simple shapes.
Principle nine: Infinite shades of materials.�As 3D printers in the future gain the capacity to print with different types of raw materials in a single print job, we will witness the emergence of a new class of materials. �Multi-material 3D printers can blend and combine different raw materials in precise blends. �Digitally designed and precisely printed blends of materials will offer us a large and mostly unexplored palette of novel materials that have unusual properties or useful types of behaviors, for example wearable electronics or living tissue.
Principle ten: Precise physical replication. The 3D printing process relies on digital instructions. � The ability of the 3D printer to precisely carry out digital instructions will bring the design freedom and malleability of the digital world to the physical world. �Like digital music and media, physical objects will be scanned into digital form and then edited, copied or re-designed. �

From the Inside Flap
Fabricated: �the new world of 3D printing is available in Chinese, Simplified Chinese, Japanese, Korean and Hebrew. �German and Arabic language versions will be published in 2014.

Most helpful customer reviews

23 of 24 people found the following review helpful.
Okay, but left some things out
By Becky Scott
I'm not sure what I expected from this book. I guess I thought it would be a combination of history of 3D printing, along with what's currently happening and maybe even some forward-thinking ideas about where the industry is headed. I guess that's a little tough to do in print, because the industry is changing so rapidly. However, I wanted the book to be more thorough on a lot of things. For instance, the author glossed over the various printer manufacturers, really only mentioning one of them in any detail. And the same goes for printing services, where he left out several players in Europe, where 3D printing is fairly popular (and way more well-known than here in the states). There are some 3D printing companies that have been around for 20-30 years and there was barely even a whisper about them. So it made me skeptical of the research involved in this book, because so many things were glossed over or not mentioned at all.

I suppose if you're not familiar AT ALL with 3D printing, it gives an overview. But for the people who already know something about the industry and want a bit more (or a lot more), it feels like it's still lacking. Maybe that wasn't the intent of the book, but it is what I was hoping to find when I picked it up.

15 of 16 people found the following review helpful.
Not much technical - a lot of speculation, but a decent overview of some of the work going on and issues around it
By Amber M. Anderson
I selected this book because the company I work for is starting to purchase 3D printers and experiment with them. But I actually came out of it slightly disappointed for one reason: the book just does not do a good enough job of describing the technologies...which is odd considering that the author(s) are both technical folks and Lipson at least, actually has done an extensive amount of work on/with/ and advancing 3D printing in general.

There is a chapter on the types of 3D printing and some of the details are scattered throughout the book, but I feel it doesn't do a very good job of really comparing and contrasting the technologies, particularly in helping to understand the real pros and cons of each type compared against one another. While there is some discussion of the materials, safety, heat, and resolution achieved by the different types, the discussion is not consistent and not good enough (in my opinion) to help a reader really make much in the way of intelligent decisions as to what would be the best for a need they have in mind. Frankly the wikipedia articles on 3D printing and on the individual types do a better job of this.

That said, the book is a pretty good overview of some of the current work being done in 3D printing from the more traditional - complex plastic and metal parts - to some of the "edges" being explored - organs, batteries, food. There's also mention of some of the major players in terms of websites and companies contributing to the technology and selling 3D printers. Additionally, there's a decent examination of the issues that arise with intellectual property, environmental issues, and democratization/decentralization of "makerism" and manufacturing.

But there's also a lot of speculation and wishful thinking. The authors spend a lot of time talking about where they wish 3D printing will go in the future. While this is generally backed up with discussions of what's currently going on, a lot of it feels like the authors "guessing" what might be possible and what their own dreams are in specific areas. I can't help but feel that there's a lot left on the table and that the authors might serve the audience better by more fully describing both capabilities and perceived "hard" (unlikely to be overcome) and "soft" (may or will likely be overcome in the future), then inviting the audience to draw their own conclusions about what might be before offering their own.

Also, if this is going to be truly useful to businesses going forward, it'd be nice to see more data - maybe of the decreasing costs of materials over time, or the current costs of different methods and materials (again, maybe with trend lines). It's perfectly understandable that these may change drastically in the future, but for now it's incredibly useful information. The authors do make the comment in the forward that this book isn't a "how to" because that would become quickly obsolete, but by describing the current work going on and some of the issues today, it's highly likely this book will obsolete itself soon enough anyway and become a frozen point in time. Given that, it would be more useful to offer more data.

That said, that's why it's not five stars; however, I still liked it - it does spur the imagination and serve as an acceptable introduction (though with the limited technical discussion, please take it with a grain of salt as it may lead you to misleading thoughts about what is and isn't possible and how to achieve it). The material is interesting and the speculation and philosophy is well done. I do very much recommend it for it's discussion of side topics - environmental and legal - and for it's discussion of ways to think about 3D printing and "digital" (discrete blocks) vs. "analog" (filled surfaces) type thinking and design.

It also does a good job discussing the user interaction in the design arena - the fact that at the moment, technical computer software skills are required, but that over time this will change and some of the ways in which it might develop. Finally, the authors have a great point about how children who grow up with it may accept it fully in the future in the same way that today's teenagers have never lived without the internet and fully accept and master it.

39 of 47 people found the following review helpful.
MUST BUY for Entrepreneurs and Businesses Small and Large!
By Let's Compare Options Preptorial
What a breathtaking journey through one of the hottest, yet least known and appreciated new technologies: digital, compact and small scale fabrication and 3D printing. The "professional" reviews of this book fail to communicate that this book, and the technologies it sketches, are FAR from just 3D printing, and have major implications for the "what's next?" question on everyone's lips today! They are literally a next step between huge assembly lines and the Starship Enterprise product - "materializing" machines!

There are already VENDING MACHINES in China that can fabricate not only injection molded plastic products, but products with working parts, knives, coins, and much more. Granted, this book is more about printing on plastic and other less technical applications in the current generation of "real" machines, but the ramifications of the evolution from job shop to factory back to job shop are astonishing, from patent and IP questions to things like marketing, vending and distribution. Books on demand on a whole new scale-- Amazon take note! In the West, you might have seen the little "dog tag" vending machines that can create a tag for your dog with her name on it while you wait. That automated aluminum engraving application is a PALE SHADOW of what's shown in this volume, both in materials and technologies!

I'm CTO at a digital animation studio (shader joes dot com) so you know where I'm coming from, and of course this family of technologies has MAJOR implications for the "hero" and modeling/ model - sample building industry, and digital artists in general. Not just a consumer technology, the "back room" implications for studios are HUGE. The author's and interviewee's enthusiasm is palpable with this REALLY FUN read-- they truly make a great case for this MEGA - JIT technology as the next internet, transistor, PC...

It might also be interesting for sociologists and CIA types to wonder how these technologies will impact emerging democracies ala Twitter. This truly represents a SOCIAL revolution in it's cost and ubiquitous, easy distribution model.

EXAMPLE technologies given in the book: Printing candy with digital sugar, using voxel "bricks" to animate video game characters instead of kinematics and meshes, "vending" creation of numerous products, including "working" toys, guns, shoes, artificial limbs, architecture, geology, cars and trucks, electric guitars, "green" manufacturing using solar power to meld sand, furniture, sculptures, insects, bots, heart valves, jaw implants, jet engines, MANY others... (Your imagination is the only limit with these technologies!).

READ THIS if you're a trend analyst, futurist, engineer, investor, designer, inventor, artist, company CTO or CEO, small entrepreneur planning new products, or just a smart science type who loves to see what 2060 might look like! We used to think of robots replacing workers on assembly lines, this shocks us into seeing nano robots in mini factories in the 7 - 11 vending machines! Astonishing, and a page turner even with all the legal and technical details and speculation.

Library Picks always buys the books we review, and has nothing to do with authors, publishers or Amazon. Our reviews are strictly for the benefit of Amazon shoppers in pre-evaluating purchases.

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Rabu, 07 Juli 2010

[E355.Ebook] PDF Ebook Wallace and Gromit: Storyboard Collection: The Wrong Trousers, by Nick Park

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Wallace and Gromit: Storyboard Collection: The Wrong Trousers, by Nick Park

A behind-the-scenes account of the animated film, "The Wrong Trousers". It includes the whole of the original storyboard, including material which was cut from the final production, as well as describing how the film was conceived and shaped.

  • Sales Rank: #1120175 in Books
  • Published on: 1998-11-09
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 176 pages

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2 of 2 people found the following review helpful.
It's the Complete Storyboards of the Film
By tvtv3
WALLACE & GROMIT THE WRONG TROUSERS STORYBOARD COLLECTION is a book that includes the complete and uncut storyboards of the Wallace & Gromit film THE WRONG TROUSERS. The storyboards are book ended by an essay that serves as an introduction and another couple of essays that follow all the storyboards. This is not a book for everyone because it is a collection of storyboards. Therefore, this is not a children's book. However, it is a great book for anyone that is a serious fan of Wallace & Gromit, anyone with a serious interest in film animation, and serious film scholars. If you're someone that all three of those describe you, then this is a must have.

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Selasa, 06 Juli 2010

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  • Published on: 1600
  • Binding: Paperback

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Minggu, 04 Juli 2010

[K227.Ebook] Download PDF Observational Research Handbook: Understanding How Consumers Live with Your Product, by Bill Abrams

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The Observational Research Handbook explores the burgeoning qualitative marketing research technique of ethnography or "descriptive anthropology," the observation and analysis of how consumers respond to a product within their own environments based upon their cultural values and relationships. The most comprehensive professional reference available on the subject, The Observational Research Handbook acquaints marketing and advertising professionals, market researchers, and manufacturers of consumer products with what observational research is, what it can add to a consumer marketing effort, and how an ethnographic marketing study is conducted. The book includes insights on setting study objectives, selecting the appropriate research method, defining the parameters of a study, creating interview scripts, applying specific practices and tips to the actual observations, and then compiling and analyzing the results. A complete case study—featuring a real proposal for an observational research study as well as an actual script and analysis of the results—is included in the appendix. Praise for The Observational Research Handbook: "Building great brands means constantly fishing for new ideas with the power to move consumers. This book should be in every marketer's tackle box. Bill Abrams provides a guide to observational research that's fascinating and instructive. -- Elizabeth Ellers Director, Brand Planning & Research Grey Advertising "Bill Abrams takes a topic that is surrounded by academic mystery and makes it understandable and usable for people in business. The learning that Colgate has obtained from observing people shopping and using our products in their homes has been invaluable in designing new products that meet their needs. Observational research is a cornerstone of our consumer insights program." -- Jim Figura Vice President Consumer Research and Insights Colgate-Palmolive Company "Bill Abrams creative director turned observational research guru, opens your eyes to how you can determine how consumers actually relate to and use your product. When you finish the book, you will be a believer!" -- Charles D. Peebler Jr. Chairman Emeritus True North Communications

  • Sales Rank: #2245435 in Books
  • Brand: Brand: McGraw-Hill
  • Published on: 2000-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .96" w x 6.10" l, 1.42 pounds
  • Binding: Hardcover
  • 304 pages
Features
  • Used Book in Good Condition

From the Back Cover
Makers of consumer goods—from shampoo to ice cream, from toothbrushes to plastic storage bags, from home comupters to lawn mowers—want to know how their products are really used by buyers. For example, how many dollops of styling mousse does the average user put in her hair to achieve a satisfactory hold? What constitutes a fresh smelling load of laundry? How does a pot full of spaghetti noodles need to look, feel, and smell in order for the average consumer to consider it cooked? Beyond test kitchens, focus group studies, and surveys, few qualitative research techniques have allowed marketers and manufacturers to gain a profound understanding of how consumers truly use a product once they get it home from the store. Enter observational research (also known as ethnography), an increasingly popular marketing research technique. In a marketing context, ethnography or "descriptive anthropology" is the study of consumer behaviors. It is about observing and analyzing how consumers respond to a product or service in their own environments based upon their cultural values and relationships. Observational researchers study how people use and react to products or services in their own homes. The results of such studies often reveal surprising insights into consumer behaviors and preferences. This information then allows companies to tailor their advertising and marketing efforts to meet the often unspoken but widely observed needs of their targeted consumers. The Observational Research Handbook explores the burgeoning qualitative marketing research technique of ethnography and is the most comprehensive professional reference available on the subject. Directed to marketing and advertising professionals, as well as to market researchers and manufacturers of consumer products, the book explains what observational research is, what it can add to a consumer marketing effort, and how an ethnographic marketing study is conducted. It includes insights on setting study objectives, selecting the appropriate research method, defining the parameters of a study, creating interview scripts, applying specific practices and tips to the actual observations, and then compiling and analyzing the results.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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6 of 6 people found the following review helpful.
Interesting but probably poorly understood by executives
By A Customer
A bit repetitive at times, perhaps because the author didn't have permission to discuss a lot of different client projects. I came away thinking that observational research (which includes interactions with consumers - not just watching them) is a sophisticated research and planning activity that only the most advanced corporations (e.g., General Mills, Xerox, Hallmark, P&G, Toyota) understand and hire for (or maybe they use their own in-house experts, something that Abrams discourages). I would also expect that it takes a lot of training and experience for someone to do this without unintentionally influencing the study - although Abrams reinforces the point that this is subjective and qualitative - and that is part of it's value. Sure seems like if a observational researcher can do this well, they could discover things that could change an entire industry (like the Palm Pilot or the Chrysler Mini-Van). Overall, I found the book to be "okay," the method itself - potentially ground-breaking.

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Kamis, 01 Juli 2010

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The Object of My Affection is in My Reflection: Narcissists and Their Relationships

  • Sales Rank: #3225443 in Books
  • Published on: 1800
  • Binding: Paperback

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