Minggu, 27 April 2014

[Y760.Ebook] Free Ebook Common Legal Terms You Should Know: In Plain English and Vietnamese, by Joseph Ph M. Xuan Vinh

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Common Legal Terms You Should Know: In Plain English and Vietnamese, by Joseph Ph M. Xuan Vinh

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Common Legal Terms You Should Know: In Plain English and Vietnamese, by Joseph Ph M. Xuan Vinh

Thousands of legal and non-legal words and phrases have been entered into this collection of terms used in court proceedings and other hearings focusing on criminal law and family law. Terms used by law enforcement officers in the course of their investigations are also included. In the special section under appendices, you will find many other useful terms in court cases involving alcohol and drug abuses, CSI's crime scene investigations by forensic professionals, domestic violence, DUI;s, firearmsm, jury trial, accidents and moving traffic violations. Basic Latin terms used by legal professionals are entered as well. Still other "colorful expressions," namely, colloquial and slangs used by drug dealers and gangsters also find their way into this extensive collection.

  • Sales Rank: #634634 in Books
  • Published on: 2010-12-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .48" w x 5.98" l, .68 pounds
  • Binding: Paperback
  • 228 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Four Stars
By Chi Nguyen-Zeh
As an interpreter it's very helpful!

0 of 1 people found the following review helpful.
The book is O.K. to the beginners.
By John Valley
Good book, covered many legal terms, but still missing some basic terms used in court. In general, it helps the beginners a lot.

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[W438.Ebook] Free PDF Refuting the External World, by Goran Backlund

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Refuting the External World, by Goran Backlund

This piece of philosophy will guide you through every step of the way in dismantling the notion of the external world. It will effectively reveal and dispel any wrong-thinking surrounding this idea upon which all else stands. The purpose? To unburden you from all notions of ‘self’, allowing you to directly discover the raw, non-dual truth of Being.

This isn't the first work that tackles this subject. But others have left it at “we can’t really know whether there’s anything beyond our experience”, while I go all the way and say that we can know – and in this book I’ll show you exactly how and why this idea of an objective, physical universe of time and space beyond our perceptions is nothing but a figment of our imagination.

But it’s a book unlike all others on the contemporary non-dual awakening scene. You won’t find any ‘pointers’ in it. What you’ll find is stone cold logic hacking away at the very foundation of existence itself. And in its wake; when the dust finally settles; you’ll recognize that, not only were the words of the sages true all along, but they've gone from being a remote possibility to being the light and guiding principle of your life. What words?

"Consciousness is all."

  • Sales Rank: #124325 in eBooks
  • Published on: 2014-09-17
  • Released on: 2014-09-17
  • Format: Kindle eBook

Most helpful customer reviews

25 of 26 people found the following review helpful.
If you let this book show you what's actually real, you will be free
By Ricardo Leclaire
I've been searching for a long time, even not knowing myself that I was searching. I always had the feeling that something wasn't right here. When I was young I thought the answer was in science, but I soon found that even in science a lot of assumptions are made and worst of all, consciousness is not really studied because it is an intimate experience that cannot be scientifically - that is objectively - looked at. For a while I was desperate, ignoring spirituality, thinking it would just be more bogus. Crystal balls and card reading. Then I discovered that actually science HAD confirmed some physical effects on the brain from meditation. That got me interested, and I soon found myself meditating and reading about buddhism, listening to Alan Watts and the likes. Still, it was all a bit elusive and vague to me. It felt more like entertainment. I read about enlightenment and got to thinking about reality, connectedness, non-duality. I listened to hours and hours of Buddha at the Gaspump interviews, Francis Lucille, Rupert Spira, and Mooji (Youtube). That slowly got me somewhere, but still I could not see what they were actually pointing at.

That is exactly what this book made clear to me. Now, in retrospect, I actually understand what all those people were referring to, what they were trying to say. This book breaks down all of our assumptions, and confronts us with not a reality as we think it is or how we were taught it is, but a reality that is actually there, the one that we can very easily observe but have simply learned to ignore or look at differently. That at the same time can make it hard sometimes to see that simple undeniable reality of things. But when you try, with an open mind, willing to see what is being taught, you will eventually disprove all of your own "I don't get it's" and contradictory evidence you think you have or know of. Let go of yourself and everything you have accumulated over the course of your life, and rebuild your reality with this book. You will be free.

17 of 17 people found the following review helpful.
The "must have" Non-Dual book!
By JB
I actually paid $30 dollars for this book when it first came out, and I don't regret it for an instant. This is the best book I have read in years. I have spent the last 10 years reading books on the Enlightenment/non-duality subject, and I have only ever encountered a book like this once before (Greg Goode's "The Direct Path"). Goran's book does away with all concepts and the non-sense that gets us trapped in spiritual seeking. It goes straight to the heart of what is really going on, what is True.

Very simply, this is a book for a person who is looking to wake up to the state of Enlightenment as fast as possible. This is the book for a person who is ready to be done.

I am incredibly grateful to Goran for writing this book! I recommended it wholeheartedly when it cost $30, it is a steal at its current price.

14 of 14 people found the following review helpful.
Some powerful ideas inside
By Andre Pais
It's a pretty good book, although very short. The first 2 chapters are really just preparation for the main body of the text - the 3rd and 4th chapters.

The ideas expressed here are somewhat new and expressed in an original way. Like most folks in this scene, I've read plenty of books on enlightenment and liberation, but some of the views shared here stroke me as fresh and quite innovative.

If read carefully (and at least a few times), the insight can dawn that really there is no possibility of existing such a thing as an external world - the structure for it to exist simply is not there.

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Jumat, 25 April 2014

[H475.Ebook] Download Idol Worship, by Michael Ferguson

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Idol Worship, by Michael Ferguson

100 Years of the Hottest, Most Beautiful Men in the Movies

NEWS FLASH! Pretty boy life discovered before Jude Law!

Movie buffs and beefcake fans alike will enjoy delving into Michael Ferguson's new book IDOL WORSHIP: A Shameless Celebration of Male Beauty in the Movies, a lively, well-researched, and bawdy guide to the careers of 91 hot actors whom readers will want to take to bed…or at least rent for the night.

Here are the leading men-from Rudolph Valentino to Josh Hartnett-whose looks have made them the objects of intense fantasy and desire, as well as ridicule and scorn. And here is the text that will flesh out the pin-ups and provide readers with far more than captions to pretty pictures. Though the pretty pictures are here, too.

Illustrated with over 120 beautiful photos, IDOL WORSHIP is heartily dedicated to the proposition that being a sexy leading man, a Hollywood hunk, or a stunningly handsome movie star has diddly to do with professional training, years of study, or devotion to craft. Good actor, bad actor, or the worst, doesn't matter. Sex appeal is what this book celebrates and the author has spotlighted the cream of the crop after screening thousands of films.

Here's a guide for those who wouldn't know a Paul Walker from a Ryan Phillippe, but still remember what it was like to swoon over Guy Madison. Here, too, is a guide for Jared Leto fans who haven't a clue how hot Matt Dillon was, or that drop-dead gorgeous guys really do exist in black-and-white back there in the classics section of their local video store. Grandfathers to grandsons, grandmothers to granddaughters will find their favorites here, and discover plenty more sexy guys to check out along the way.

WHAT READERS WILL FIND INSIDE: Career highlights, brief bios, and queer takes on more than 90 pretty boy actors from the silent era to today, over 120 gorgeous photos showing off the guys, key events in the erotic evolution of the male image in photography, muscle magazines, fashion, advertising, the underground cinema, and gay subculture, and a culminating list of 750+ actors along with a representative film title of where to catch them at their hottest.

  • Sales Rank: #1593769 in Books
  • Brand: Brand: STARbooks Press
  • Published on: 2005-06-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .89" h x 6.96" w x 10.07" l, 1.70 pounds
  • Binding: Paperback
  • 357 pages
Features
  • Used Book in Good Condition

Review
Ferguson painstakingly plows through Hollywood’s past and digs up the dirt on every male sex icon there ever was! --Instinct Magazine, February 2004

About the Author
Michael Ferguson is also the author of Little Joe, Superstar: The Films of Joe Dallesandro

Most helpful customer reviews

3 of 5 people found the following review helpful.
Disappointing and poorly written
By Pope Skippy XVI
I love gossipy (particularly gay) Hollywood trash. Perhaps if I had not read "Hollywood Babylon: It's Back" first, I might have enjoyed "Idol Worship" more, but I doubt it. It is written in a style that simply slows down my reading, frequently having to go back and figure out what phrase was modifying what or wondering who/what the author was talking about. The author is very opinionated, although he seldoms shows the basis of these opinions. Rabbit trails are everywhere. I am still trudging through the turgid prose, which probably would have benefitted from an editor's closer reading before it was published, but I wouldn't reccommend it to friends. Ferguson lost me when he spoke of the "enormity of [Montgomery Clift's] talent." Yes, Virginia, he was very talented, but was he really evil?

Just because something is about gay people and probably by a gay person, it still has to follow rules of grammar and content to be good.

30 of 31 people found the following review helpful.
A Labor of Love
By A. Hickman
Michael Ferguson's "Matinee Idol," subtitled "A Shameless Celebration of Male Beauty in the Movies," makes a fitting companion to Daniel and Jackson's "Bent Lens," not becuase it's about gay film, or even gays in film--it is not--but because it rewrties Hollywood history from the point of view of a gay (male) voyeur. The journey is fascinating. Along the way, Ferguson offers tantalizing insights into the fantasy side of movies, as well as into the public and private lives of the actors who make them. His choices run the gamut of hunks from Valentino to Tyrone Power, and Jan-Michael Vincent to Gael Garcia Bernal, with occasional forays into such related subjects as musclemen and porn stars. There are extra-long articles on some of Ferguson's favorites, including Matt Dillon, Keanu Reeves, and Brad Pitt, but he also takes the time to pay homage to the occasional wannabe, such as Jack Beutel and Rodney Harvey. The text has a tendency to go on too long, and Ferguson may at times appear overly obsessed with the pubic trail that leads from an actor's belly button into his speedo, but that's a minor quibble, and the kind of thing that will inevitably appeal to some readers. Worse is the writer's frequent misplacement of his modifiers (as here on Bernie Schwarz's metamorphosis into Tony Curtis: "Like virtually every other Jew in town, a name change was mandated and he became Jimmy Curtis") and his problems with parallelism (as in this iconoclastic comment regarding "Some Like It Hot": "The film has been deified as one of the greatest screen comedies ever despite not being very funny and my opinion thankfully won't diminish the love audiences and critics have for it." In addition, as in "Bent Lens," there is no index; there is, however, an appendix of sorts, which offers a credit each for a near-exhaustive list of actors, including many not treated in the main text. One criminal, and puzzling, omission, is George Nader, who was doubly interesting in that he was actually gay, in addition to being a pal of Rock Hudson's and a '50s beefcake favorite. But everyone is bound to have his/her quibbles on the point of omissions, a fact that argues, in true Hollywood fashion, for a sequel to the text. I, for one, would buy it.

9 of 10 people found the following review helpful.
�Queer Eye view of the Movie Guys�
By A Customer
It's a fantastic read, a "Queer Eye view of the Movie Guys" for both guys and us gals! There are loads of interesting facts (obviously well researched), great tips on which movies your favorite guy will be found looking particularly sexy AND the book serves as a catalogue of new guys to try! If you love movie stars, gorgeous guys or an entertaining celebrity read that is actually literary, you've got to have this book. It will come in handy when you're trying to decide what video to rent next. It will be a reference book you'll want to keep next to the TV's remote in the bedroom!

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Sabtu, 19 April 2014

[Z903.Ebook] Download Be the Innovators: How to Accelerate Team Creativity, by Peter Ling

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Be the Innovators: How to Accelerate Team Creativity, by Peter Ling

Want to know how creative people innovate? This book gives you models and practices that you can use with your team to help you be the innovators of your organisation.

Organisations are growing in a complex technology- driven environment and chief executives have expressed the need for more creative employees to steer innovation. Be the Innovators provides readers with ideas for benchmarking best practices in innovation, empowering creative excellence, leveraging collective growth and connecting a spectrum of individual and team ideas. Based on the belief that innovations change peopleas lives, Peter Ling provides insights into innovative individuals, companies and countries. He illustrates how to empower employees to engage in corporate mission, values and vision.

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  • Sales Rank: #1661833 in Books
  • Published on: 2016-06-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.10" h x .70" w x 8.90" l, .0 pounds
  • Binding: Paperback
  • 192 pages

About the Author

Peter Ling

Dr Peter Ling is with the School of Media and Communication, RMIT University. He has been Deputy Dean since 2011 responsible for discipline clusters and recently the international portfolio. Before he entered academia with Edith Cowan University, he had worked in team creativity consulting, advertising agency management, marketing communication consultancy, public relations and journalism. He has worked in Singapore, Taipei, Perth and Melbourne, including training attachments with Young & Rubicam Advertising in New York and Lintas Advertising in Sydney. He has written hundreds of industry articles and cases for various publishers and is the lead author of Consumer Behaviour in Action (OUP).

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Senin, 14 April 2014

[O335.Ebook] Ebook Can I Kiss You?: A Thought-provoking Look at Relationships, Intimacy, and Sexual Assault, by Michael J. Domitrz

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Can I Kiss You?: A Thought-provoking Look at Relationships, Intimacy, and Sexual Assault, by Michael J. Domitrz

Can I Kiss You? is an in-depth look at the realities of relationships and sexual intimacy. While most people simply “make their move” with a partner, Mike Domitrz reveals why asking first makes all the difference. Domitrz’s candid advice, real-life scenarios, and helpful strategies will revolutionize your approach to relationships while adding romance and building respect for all partners. Plus, Domitrz will heighten your awareness of potential dangers, including sexual assault. You will discover specific steps for intervening to help those you care about. People of all ages are experiencing success with this innovative, respectful, and eye-opening approach to relationships.

  • Sales Rank: #667878 in eBooks
  • Published on: 2016-07-21
  • Released on: 2016-07-21
  • Format: Kindle eBook

Review
Can I Kiss You? may be one of the most important books you ever read. Mike Domitrz s important work changes, and saves, lives! Read this book; then re-read it. And make sure to get copies for anyone you love and care about. --James Malinchak, Co-Author of the Best-Selling book, "Chicken Soup for the College Soul

In Can I Kiss You? Mike Domitrz shares relatable scenarios to teach students, parents, and educators how to approach dating respectfully. The tone is friendly and collaborative, and the intent is to establish a new normal one in which one partner isn't out to dominate the other. Can I Kiss You? is an excellent tool to start much-needed conversations about consent. --Janine Latus, Author of If I Am Missing or Dead: a sister s story of love, murder and liberation

I wish I d had this book when my kids were starting to date. This is a great way to approach that sensitive conversation that all parents should have with their teenagers. --Shep Hyken, New York Times Bestselling Author

About the Author
Mike Domitrz is an internationally renowned speaker, subject matter expert, trainer, and a critically acclaimed author who has devoted his life to reducing sexual assault by helping society transform our culture to one built on respect and consent. After the devastation of his sister being sexually assaulted in 1989, Mike was determined to make a difference. While still in college, he created and designed his own interactive presentation, “Can I Kiss You? Dating, Communication, Respect & Sexual Assault Awareness.” His goal was to open the eyes of people toward this important societal issue. Today, Mike speaks to tens of thousands each year. His impact on audiences has made him one of the most sought-after subject matter experts and presenters in schools, on college campuses, at educational conferences, and on military installations around the world. He created “The Date Safe Project” to launch national initiatives and produce educational products to assist students, parents, educators, military leaders, and survivors across the globe (www.DateSafeProject.org). Media and news outlets appreciate Mike’s unique and helpful insights, including Dateline NBC’s “My Kid Would Never Do That” special series that featured Mike as an expert on its episode addressing sexual assault, consent, and bystander intervention.

Most helpful customer reviews

2 of 2 people found the following review helpful.
POWERFUL message to foster healthy relationships!
By Tina Hunter
In a very readable and accessible format, this book outlines the critical importance of asking potential romantic partners for consent to physical contact. It serves as an excellent rebuttal to the bombardment of conflicting messages from the media and advertising about romance and sexuality. Having spent my career in higher education administration (and also as a parent of four young adults), I would love to see all high school and college students read this book and understand the importance of its very clearly stated and positive message! Thank you to the author for having the courage and tenacity to research, share, and present this ground-breaking approach to intimacy!

2 of 2 people found the following review helpful.
A MUST READ FOR EVERYONE
By Alyssa Irene
What an incredible resource! If you are middle school age or older and want your dating and intimacy experiences to be healthy and staged for success, then this book is for you. As someone with15 years of experience working with survivors of domestic violence and sexual assault, I can assure you how critical it is that we promote healthy intimate relationships in our communities. Having taught this subject in juvenile detention centers, I can tell you that many young women end up there as a result of unhealthy dating habits. If you have friends or family who are dating or will be soon, please make an incredible impact on their lives and share this book with them!

2 of 2 people found the following review helpful.
"Can I Kiss You" is a very important book to ...
By Amazon Customer
"Can I Kiss You" is a very important book to expand awareness for sexual permission regardless of sexual orientation. Bravo to Micheal Domitrz for tackling this touchy (pun intended) subject to break open lines of communication between partners of every commitment level- even if there isn't one. Cindy Marinangel

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Rabu, 09 April 2014

[W354.Ebook] PDF Ebook The Path to Sustained Growth: England's Transition from an Organic Economy to an Industrial Revolution, by E. A. Wrigley

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The Path to Sustained Growth: England's Transition from an Organic Economy to an Industrial Revolution, by E. A. Wrigley

Before the industrial revolution prolonged economic growth was unachievable. All economies were organic, dependent on plant photosynthesis to provide food, raw materials, and energy. This was true both of heat energy, derived from burning wood, and mechanical energy provided chiefly by human and animal muscle. The flow of energy from the sun captured by plant photosynthesis was the basis of all production and consumption. Britain began to escape the old restrictions by making increasing use of the vast stock of energy contained in coal measures, initially as a source of heat energy but eventually also of mechanical energy, thus making possible the industrial revolution. In this concise and accessible account of change between the reigns of Elizabeth I and Victoria, Wrigley describes how during this period Britain moved from the economic periphery of Europe to becoming briefly the world's leading economy, forging a path rapidly emulated by its competitors.

  • Sales Rank: #1566246 in Books
  • Published on: 2016-01-21
  • Released on: 2016-01-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .51" w x 5.98" l, .80 pounds
  • Binding: Paperback
  • 227 pages

About the Author
E. A. Wrigley is Emeritus Professor of Economic History at the University of Cambridge and co-founder of the Cambridge Group for the History of Population and Social Structure at the University of Cambridge. He is the author of several books, including Nineteenth-Century Society (Cambridge, 1972), Continuity, Chance and Change (Cambridge, 1988), Industrial Growth and Population Change (Cambridge, 1961), Poverty, Progress, and Population (Cambridge, 2004), The Population History of England, 1541-1871 (1981), People, Cities and Wealth (1987) and The Early English Censuses (2011).

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0 of 0 people found the following review helpful.
Insightful; 4.5 Stars
By R. Albin
A very interesting and concise discussion of several aspects of the industrial revolution in Britain. This is not a systematic study or overview but rather an insightful exploration of some important themes pursued in prior work by this pioneering demographic and economic historian. Wrigley's overarching theme is the replacement of an "organic" economy based on agriculture and muscle power (both human and animal) with the substitution of coal for organic sources of power. Different aspects of this transition, why it occurred in Britain, and some of its consequences are featured in several interesting chapters. Wrigley opens with a concise discussion of the limitations of an organic economy, particularly as discussed by pioneering economists such as Smith, Ricardo, and Malthus. This is followed by sections discussing important features of Britain that favored the emergence of industrialization in Britain. One interesting aspect is the key role of coal not only in its obvious role as substituting mechanical power for organic power, but also important roles in pre-industrial Britain. Following other scholars, Wrigley points out the early and important role of coal for heating, which effectively spared a large amount of land that would have been needed for fuel wood. Other interesting aspects of coal use are that it favored the development of effective transport systems and incented the development of steam power to pump water out of mines. Another relatively distinctive British feature pointed out by Wrigley is a virtually unique rise in urbanization, interacting with rising agricultural productivity, leading to a virtuous circle favoring considerable economic development. Wrigley presents Britain as a distinctively successful organic economy which he sees as a necessary prelude to industrialization. He also has a very interesting discussion of the relatively flexible western European marriage pattern which clearly facilitated adaptation to varying economic circumstances and was part of this successful organic economy. The final parts of the book deal with the "completion" of industrialization, a discussion of several essentially irreversible technological, demographic, and economic changes brought in train by industrialization. As Wrigley remarks, this is not a comprehensive analysis but each topic is important, analyzed carefully, and the quality of discussion is excellent.

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Rabu, 02 April 2014

[S764.Ebook] Free Ebook Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, by Doug McKenzie-Mohr

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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, by Doug McKenzie-Mohr

The highly acclaimed manual for changing everyday habits—now in an all-new�third edition!

  • Sales Rank: #161061 in Books
  • Published on: 2011-03-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 7.50" w x .50" l, .83 pounds
  • Binding: Paperback
  • 192 pages

Review
I highly recommend the definitive and must read book Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Third Edition by Doug McKenzie-Mohr, to anyone serious about creating a sustainable environment policy or plan, and for implementing a system of community-based social marketing. This book will be read over and over again, and makes the ideal textbook for developing and enriching behavioral change regarding sustainability and the environment.

Read the landmark and now classic guide Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Third Edition by Doug McKenzie-Mohr, and discover some fresh thinking, and a community based approach to sustainable development. This book provides the framework to transform people's behavior and their lives as they change their behavior and attitudes toward the environment and sustainability.
Wayne Hurlbert - Blog Business World

About the Author
Dr. Doug McKenzie-Mohr is an award-winning environmental psychologist who specializes in designing programs to promote sustainable behavior. He is the founder of community-based social marketing and has delivered workshops on the topic to more than fifty thousand program managers around the world. Dr. McKenzie-Mohr has also served as an advisor for Canada’s public education efforts on climate change.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Review #1 from Grad Student Jena Barbe
By Dodd Galbreath
The Community-Based Social Marketing steps and tools presented in Fostering Sustainable Behavior introduced me to a new way of approaching changing norms. Some of the concepts seem basic but with the hustle of daily life I sometimes forget to approach challenges in a positive, structured nature. The idea our society has become so complex that education alone does not promote change is a challenge I face daily. Without continual reinforcement, reminders, and sometimes firing workers who cannot follow the simplest instructions such as not smoking onsite makes me realize it is not just the construction field facing these challenges!

The case studies focused mainly on social diffusion, prompts, and commitment. `Canada's "Turn it Off" Campaign' relied on commitment from motorists, stickers, and ultimately social diffusion by influencing others to participate so they would feel as if they were part of the group. Social diffusion was also shown to be effective in the `Protecting Watersheds' case study by direct communication and literature distribution. `The Reducing Outdoor Water Use' case study also proved commitment, direct communication, and prompts were the most effective way to foster social norms in a community. Commitments were again proved successful in the `Using Email to Change Behavior' by communicating regularly to ensure DEP staff was following through with their commitment. This method is also very cost efficient!

The other two case studies `Increasing Hotel Towel Reuse' used descriptive norms as means to encourage energy conservation while `Making Biking Convenient' case study did not address anything besides convenience as a strategy. Overall, the case studies proved sustainable practices can become a norm through different strategies. I felt as if the case studies could have included more information to encompass all five steps. The book reiterates the same topics and I felt as if the organization could use improvement. For example, focus groups are referenced in Step 2 and Step 3, but I felt the statements about financial reimbursement were unnecessary and none of the case studies utilized focus groups.

The quote by Albert Einstein "Setting an example is not the main means of influencing another; it is the only means, "is the most effective way to foster sustainable behavior in my opinion. Leading by example is the only way to outwardly show commitment and obtain credibility.

1 of 1 people found the following review helpful.
Very thoughtful, clear and practical
By Benoit Roisin
Green technologies is one thing, but it is quite another to have people adopt green behavior regardless of whether they use green technologies or not. I was on the look out for some time for substantial information on the latter topic, with case studies showing what has been proven to work or not to work. I found my answers in this book by Doug McKenzie-Mohr. Besides being comprehensive, lucid, and clearly written, this book includes citations to original studies for all its claims (a tremendous resource to the academician like myself!) and a step-by-step method for encouraging green behavior. I am now using this book for student projects in my sustainable engineering course.

1 of 1 people found the following review helpful.
A must read for anyone interested in achieving real, measurable social change
By Spencer Critchley
Social marketing is marketing that seeks to make the world better in some way. This is the best all-in-one guide to what works in social marketing that I've ever seen. It focuses on sustainability-oriented campaigns, but the principles apply to all forms of social change.

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