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For courses in Technical Communication.

Comprehensive, user-friendly instruction in workplace writing, technical communication, business writing

Today’s employees are tasked with writing documents such as emails, memos, letters, and informal reports, as well as more complex forms of communications such as formal reports, proposals, web pages, and presentations. Technical Communication, Fourteenth Edition builds upon the authority of the previous editions byclearly guiding students to write documents persuasively, effectively, and with an eye towards technological innovations and global communications. It incorporates the interpersonal, logical, ethical, and cultural demands of these different forms of workplace communications and provides students with the necessary skills to navigate these nuisances. Building on research and writing skills and touching on the importance of ethics, the authors prepare students for technical writing in any field.�

�

Also available with MyWritingLab™

MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage readers and improve results. Within its structured environment, readers practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, activities directly from the text are available within MyWritingLab. These include the written assignments, readings from the text, review exercises and more.

Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. Students, if interested in purchasing this title with MyWritingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

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• Sales Rank: #113270 in Books
• Published on: 2016-01-15
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x 1.10" w x 7.30" l, .0 pounds
• Binding: Paperback
• 736 pages

About the Author

John Lannon�is Professor Emeritus and former Director of Writing at the University of Massachusetts Dartmouth, where he developed the undergraduate major in professional writing and later co-developed the M.A. program in professional writing. He has also taught at Cape Cod Community College, University of Idaho, Southern Vermont College, and University of Strasbourg. He has authored and coauthored five major textbooks in business communication, rhetoric, and technical communication, book reviews, filmstrips, and environmental documents and instructional software.�He is the recipient of an NDEA Fellowship and Fulbright Lectureship. He holds a B.S., M.A.�and Ph.D. from the University of Massachusetts Amherst. His initial training and work was in biomedical science and technology with the USAF. He has served as a communications consultant for various companies and government institutions.� He worked seven years in medical laboratories.

�

Laura J. Gurak�is professor and founding chair of the Department of Writing Studies at the University of Minnesota, where she teaches courses in technical writing and digital communication. She holds an M.S. in technical communication and a Ph.D. in communication and rhetoric from Rensselaer Polytechnic Institute. She is author of two books from Yale University Press, one of which was the first book-length study of online social actions. Gurak is also co-editor of several edited collections and author on numerous conference presentations and papers. She is a recipient of the Society for Technical Communication’s Outstanding Article award. Gurak has authored and coauthored five textbooks in technical communication published by Pearson. She has worked as a software developer, technical writer, and communications consultant for various companies and organizations.

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Four Stars
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[F641.Ebook] Free Ebook Coast to Explore, A: Coastal Geology and Ecology of Central California, by Miles O. Hayes, Jacqueline Michel

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Explore the origins of central California's coast

From wave-cut rock cliffs and sea caves to gravel beaches and coastal dunes, California's coastline provides visitors with unparalleled topographical variety and great intellectual challenge. What forces shaped such an extraordinary landscape?

Miles O. Hayes and Jacqueline Michel have been mapping the coast of California since the 1980s as part of a larger initiative to protect coastlines around the world from hazardous oil spills. A Coast to Explore is the culmination of their work. It details the geological evolution of central California's coast from Bodega Bay to Point Conception, including the effects of erosion during El Ninos, the impacts of tsunamis, the birth of the San Andreas Fault system, and the formation of spectacular raised marine terraces. Key ecological concepts are described for each of the major subdivisions of the coast.

Through diagrams, maps, full-color photographs, and satellite images, A Coast to Explore takes readers on a fascinating journey of discovery so they can better understand this most remarkable and varied of coastlines.

• Sales Rank: #1672236 in Books
• Published on: 2010-04-01
• Original language: English
• Number of items: 1
• Dimensions: 10.91" h x .82" w x 8.48" l, 2.89 pounds
• Binding: Paperback
• 352 pages

About the Author
Dr. Miles O. Hayes is a renowned coastal geomorphologist with over fifty years of research experience. He has authored over 250 articles and reports and three books on topics relating to tidal hydraulics, river morphology, petroleum exploration, and more. He has taught at the Universities of Massachusetts and South Carolina and is considered to be the ''Father of Coastal Geology.'' He is chairman of the board of Research Planning, Inc.

Dr. Jacqueline Michel is an internationally recognized expert in oil and hazardous materials spill response and assessment, participating in numerous research projects across thirty-three countries. Since 1982 she has been a part of the Scientific Support Team to the U.S. Coast Guard. She is a member of the Ocean Studies Board at the National Academy of Sciences and is a lifetime associate of the National Academies. One of the original founders of Research Planning, Inc., she now serves as the company's president.

Most helpful customer reviews

6 of 7 people found the following review helpful.
A 'must' for any serious California natural history library
By Midwest Book Review
A Coast to Explore: Coastal Geology and Ecology of Central California receives fine drawings by Joseph M. Holmes and comes from two coastal geologists who have decades of experience conducting scientific research on the California coast. It describes key ecological resources along the coast, explains the science and geology of the changing coastline, and is a 'must' for any serious California natural history library!

3 of 3 people found the following review helpful.
Sand in Your Toes
By Dale Moody
An excellent book covering the formation and function of
the Central Coast. Well used as a text and for all those wishing
to understand what is going on along the coastal California.

Dale Moody, Ph.D.

0 of 0 people found the following review helpful.
A coast to explore...
By HMS Warspite
Any visitor to California's central coast will have noticed the rugged and varied terrain found between Big Sur and Bodega Bay, shaped by time, the Pacific Ocean, and the San Andreas fault, among other forces of nature. "A Coast to Explore" is an extended introduction into the geology and ecology of Central California. The book is a hefty 300 pages packed with commentary, graphs, and a terrific selection of photographs, but there is plenty here to interest both the student of geology and the general reader. With a publication date of 2010, the material is up-to-date and accessible. This reviewer was particularly interested in the portions on Point Reyes and the Marin Headlands, but there is something for practically everyone who lives in or visits the central coast. Recommended.

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[M811.Ebook] Free Ebook The City of Ember: The Graphic Novel, by Jeanne DuPrau

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In the spring 2003, kids, parents, teachers, librarians—whole communities—discovered and fell in love with Jeanne DuPrau's story about a doomed city, and the two children who found a way out. Nearly 10 years later, that story, The City of Ember, is a bona fide classic, with over 1.7 million copies sold. Now experience Jeanne DuPrau's vision anew as artist Niklas Asker faithfully brings to life the glare of the lamps, the dinginess of the streets, and the brilliance of the first sunrise.

• Sales Rank: #465929 in Books
• Brand: Random House Books for Young Readers
• Published on: 2012-09-25
• Released on: 2012-09-25
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.27" h x .63" w x 6.96" l, 1.10 pounds
• Binding: Hardcover
• 144 pages

Features

• Great product!

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great for young readers who enjoy a fast-paced adventure storyline!
By Jonathan
Pretty good storyline, although fairly predictable. Intriguing fast paced story, but really not for those who don't enjoy a quick and simple read.

Pros:
Good storyline
Characters were well-developed
Fast-paced

Cons:
Predictable
Not much emotional tension

Other thoughts:
I would recommend this book to a younger audience. Maybe 15 and under. It is not a deep mystery book, and I feel as though sometimes it tries to be a little too hard. This book is a easy read, and will capture your attention if you enjoy most adventure stories.

Don't be discouraged by this review. I give it 4 stars! I would recommend it to most readers. Overall, it was worth my 2$, even though I won't buy the sequel.

3 of 3 people found the following review helpful.
Interesting and creative, but a bit predictable.
By Amazon Fan
This was a pretty good, simple read, but predictable. It was interesting and creative, and moved at a steady pace. SPOILER > I was disappointed that the two main characters could have been romantic/a couple, but everything was kept so platonic is was almost stale. I suppose that would make this a good (very) young adult book - probably pre-high school. As an adult, I enjoyed the book and thought it could be read by a child in fifth or sixth grade with little worry about the content.

0 of 0 people found the following review helpful.
Lovely graphic book for children
By M. T. Crenshaw
7/10

This review is for the graphic novel of the City of Embers, not for the novel itself. For whatever reason Amazon has the reviews of the two things mixed.

City of Ember has the format of a traditional serial novel, with a lot of slow pace that builds up to the end, when the real action commences and a cliff-hanger is provided for you to hold on until next episode. I have never heard of read the original Jeanne DuPrau's novels or seen the movie, so I cannot comment on Dallas Middaugh's adaptation. However, I expected, a priori, a bit of chopping off for having done for the graphic book. Although I enjoyed the graphic novel, I felt that the story was a bit hurried at times, a bit too slow others, and a bit superficial others, especially with regards to the relationship between the characters.

EXPLORING THE BOOK
The City of Ember, nevertheless, is a delightful science fiction story that is not just what it looks like. Many themes are touched in this novel and you can use the book to start a conversation with your children or with your students on different subjects. Some of the questions you might ask the oldest ones are:
~~ Is it valid to question authority? ~~ If affirmative, in which circumstances? ~~ In which way/s can a Government keepd its citizens in the dark? Any examples in our country, region or the world nowadays you think of? ~~ Do you think of any circumstances when keeping somebody in the dark about something could/would benefit them? ~~ If you are kept in the dark, how do see what is real and what is not? Do you have a way to do that? ~~ Which government system does build a better society and makes individuals happier? ~~ Which things would surprise you in your daily life if you didn't take them for granted? ~~ Can individuals help change society? ~~ How would you describe the things that surround you if you saw them for the first time ever? ~~ What is needed for any person to *see* the world for what it really is? ~~ Would society be better if instead of choosing our professions, the Government randomly assigned those needed and available? ~~ Would your life be different if instead of following a profession of your interest you were assigned another for life? Could you still develop your talent and qualities in any circumstances and profession disregarding which one is? Could you still be useful to society or even more useful? Could/Would you be happy? ~~ Do the plot, themes or characters in this book remind you of any others you have previous read? ~~ In which way does this novel relate to the Platonic allegory of the cave? ~~ In which way the escape of city is similar to leaving your parents' when you become an adult?

THE ARTWORK
I love Niklas Asker illustration work for this novel. He has created an expressive world and a visual narrative that doesn't need of much text to be understood. The book feels very cinematic, the composition and arrangement of the vignettes and visual frames is varied and interesting, with interior, exterior and landscape scenes that are always appropriate and feel right to me. I especially love the indoors images as they feel warm and cozy, like a real home. The characters are very expressive as well.

The colouring by Niklas Asker & Bo Ashi is wonderful. The shadow work is amazing and very detailed, and helps tremendously to create ambience and mood.

Chris Dickey's lettering is quite classic and, mostly, non-invasive. Dialogues are included in classic balloons, and narrative references in square marquees at the top or bottom of the page; the start of a chapter has a lovely broken piece of paper that mirrors the broken instructions sheet in the story. On the contrary, I didn't like the noise and ambience lettering, which was invasive, too bold, too large, and too much of a fracture. Although it has a narrative value, I feel it is out of tune with the rest of the book's imagery.

NEXT VOLUMES COMING?
There is nothing that I find more frustrating and irritating that realising that a book I am reading is just the first part of something that we don't know is ever to be continued. DuPrau published the other three books in the series a while ago, so I wonder why making a graphic novel just out of the first book and not out of the whole series, or why not publishing the other volumes at a reasonable pace? Is this an ongoing project and other volumes will see the light (pun!) soonish? Or is this just an isolated graphic book that will never been continued?

RENDERING FOR KINDLE
I am quite happy on how this graphic novel works on Kindle, the quality of graphics and colours in my tablet, and the fact that the size of the downloadable file is reasonable. There is no index in the lateral bar, something that I don't see why not and that could be easily fixed in the electronic edition.

MIND
This graphic book is just an abridged version on the first book of the series. This book is mostly for mid-grade children and young teens. If you want to read the whole series you better grab the written books.

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Comprehensive Cleft Care provides unparalleled coverage of cleft care―from prenatal diagnosis to definitive orthognathic surgery. The inclusion of topics such as advocacy, mission work, and outcomes assessment make this an all-in-one clinical companion.

The work is conveniently divided into two volumes. The first addresses nonsurgical topics, including clinical outcomes research, evidence-based practice, fundamentals of team care, and the global aspects of cleft care. The first volume also discusses fundamental subjects in cleft science, such as embryology, anatomy, classification, epidemiology, and genetics.

Clinical topics addressed in the first volume include nursing and primary care, feeding and swallowing, and pediatric assessment and management of children with clefting. Neuropsychological and educational topics, including psychosocial and behavioral aspects and the role of the social worker in cleft care are also discussed. The contributors examine cleft palate speech and velopharyngeal dysfunction and review otologic, audiologic, and airway assessment and management, including issues related to sleep-disordered breathing.

The second volume addresses surgical solutions, as well as the dental and orthodontic aspects of cleft management. It examines primary cleft lip and palate repair, including methods for the repair of microform, unilateral, and bilateral clefts. Also discussed is secondary surgical management of cleft lip and palate, dental, orthodontic, and prosthetic management, and the management of skeletal deformities.

This complete two-volume reference uses a distinct holistic approach and perspectives from skilled specialists in a variety of disciplines, presenting an unmatched overview of cleft repair and management. It includes two DVDs covering topics ranging from nursing care, anatomy, and embryology to detailed operative videos of all key surgical procedures. It is beautifully illustrated in full color throughout with nearly 2500 photographs and drawings.

• Sales Rank: #1300693 in Books
• Published on: 2015-12-01
• Original language: English
• Number of items: 2
• Dimensions: 11.50" h x 9.00" w x 3.75" l, .0 pounds
• Binding: Paperback
• 1618 pages

About the Author

Edited by

Joseph E. Losee, MD, University of Pittsburgh, Pennsylvania, USA

Richard E. Kirschner, MD, Nationwide Children's Hospital and The Ohio State University Medical College, Columbus, Ohio, USA

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Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy?

Interestingly, many of the companies depicted as very successful companies in the standard literature end up not faring well over time - probably because they somehow end up in a dangerous autopilot mode. What this suggests is that the conventional literature cookbook isn’t telling us the whole story. Even if companies have temporarily developed from an ugly duckling to a white swan, the popular�recipes for success may be clipping such companies’ wings.

Conversely, companies adhering to disruptive business models are seen to be more agile and to possess a higher degree of actionability. Such next generation companies are labeled black swans. They thrive because they are bold and embrace the great unknowns of tomorrow with open minds and eyes. At the same time, they are able to take advantage of incumbents’ fears, risk-aversion and blindness to what’s coming. Beyond Strategy delves into the inner workings of such black swans as Apple, Aravind, Emirates, Huawei, Natura, Ryanair and Tata and addresses the rise and fall of Nokia. The authors provide explosive evidence of black swan companies working against the norms to enter unchartered waters, determined not to adhere to the best practice of others, but rather to create a genuine next generation practice.

Next generation companies and their underlying philosophies are here to stay – are you?

• Sales Rank: #1993424 in Books
• Published on: 2014-05-15
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x .50" w x 6.80" l, .75 pounds
• Binding: Paperback
• 196 pages

Review

"I recommend Beyond Strategy – The Impact of Next Generation Companies to any executive. It has been an eye-opener for me, in particular because the practical case-descriptions demonstrate how next generation companies may obtain powerful results by trading in well-known recipes�for a�more aggressive mindset, reversing the rules of the game. Who would like to sit back as with clipped wings when unforeseen black swans enter center stage?" - J�rgen Buhl Rasmussen, President & CEO, Carlsberg A/S, Denmark

"Beyond Strategy is a really important book - it�reminds us how much bad advice there is out there about the secrets of corporate success, and it provides refreshing advice about how companies should chart their own course to achieve success." - Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School, UK

"This book is extremely valuable, as it is not only based on American thinking but also takes a global perspective on future strategies, including strong examples from Latin America, the Middle East, India and China. Anchored in solid cases, it gives the investor a refreshing look into the world of the unknowns. Normally, you are bombarded with existing knowledge –�with this book you will gain valuable insight into a new mindset needed to better understand and handle uncertainties, risks and unpredictable elements in the equation." - Chen Qiwei, Founding Partner, Chairman, ABC Capital, China

"This book offers a new angle on strategy. It is refreshing in its practicality, and yet, offers a powerful new conceptual framework. Beyond Strategy is a must read for practitioners and academicians alike." - Peter Lorange, President, Lorange Institute of Business Zurich, Switzerland

About the Author

Michael Moesgaard Andersen is an adjunct Professor of Strategy at Copenhagen Business School, Denmark. He runs�his own venture capital company, focused on creating next generation practices. Prior to this, he was the co-owner and CEO of a medium-sized, globally focused consulting business.

Flemming Poulfelt is Professor of Management and Strategy and Vice Dean at Copenhagen Business School, Denmark. He has also served�on faculties at universities in Europe, the US, and Australia.

The authors of this book also wrote the successful title Return on Strategy, published by Routledge in 2010.

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